Our Story
After nearly a decade of building our independent label for kids, we reached a milestone that meant the world to us, the acquisition of our first brand. It was a proud moment, but more than anything, it gave us the freedom to slow down and follow our passions.
While taking a much-needed break and soaking it all in, we found ourselves noticing something we had overlooked for years. We’ve always admired how thoughtfully people express themselves through fashion, yet when it came to menswear, something felt missing. The everyday wardrobe had become predictable. Boxy polos. Overworn checks. Safe, forgettable choices. Where was the flair? The intention? The feeling of something truly special?
It struck a chord.
We began searching, traveling through the world’s fashion capitals, looking for menswear that fits well and is well-crafted. Most of what we found came from iconic Italian design houses, beautiful, yes, but priced far out of reach for most.


And that’s when the gap became clear.
With years of experience in apparel and deep relationships with Indian artisans, we knew the answer was closer to home than we thought. It was time to take everything we’d learned, from the finesse of heritage fabrics to the power of precision fits, and build something rooted in India, but made for the world. A brand that fuses craft with technology, heritage with finesse, all at an elegant price point. Something that could become a staple in every modern wardrobe.
And that’s how
Outerworld was born.
Why the name?, Because that’s exactly how we want you to feel every time you hold a piece from us, out of this world.
Here’s to the art of apparel-making, to the people who bring it to life, and to those who wear it with joy. You’re the reason we do what we do.
Punit & Niharika
Founders, Outerworld