While taking a much-needed break and soaking it all in, we found ourselves in clubs and at sundowners. Entrepreneurship isn’t a chapter—it’s a lifelong instinct. And true to that instinct, we couldn’t help but notice something striking. The women were dressed to the nines, commanding every spotlight. The men, on the other hand, seemed to fade into the background.

Men’s fashion felt predictable. For years, men hadn’t paid much attention to how they dressed. But the world had shifted. Men were stepping into salons more often, caring about how they looked and felt. And yet, the options available to them were still built only for the “big occasions”—a wedding, a formal ceremony. What about the modern occasions that truly define life today? A Saturday night at the club. A coffee with friends. A quiet sundowner by the sea. Men needed something special.

That realization struck a chord.

So we began searching—traveling through the world’s fashion capitals, looking for menswear that was refined, well-fitted, and well-crafted. What we found was beautiful, yes, but mostly locked within the walls of iconic Italian houses, priced far out of reach for most. And that’s when the gap became clear.

With years of experience in apparel and deep relationships with India’s finest artisans, we realized the answer was closer to home than we thought. It was time to take everything we’d learned—the finesse of rare fabrics, the precision of impeccable fits, and the quiet power of craft—and build something truly out of this world.